Simple steps to mastering video production

Video content can help communications professionals expand their reach and deliver complex and timely information in an easily digested format, writes Brenda Duran, L.A. County Board of Supervisors’ strategic communications executive. Duran encourages marketers to develop compelling content by enlisting their teams for ideas and support, drafting storyboards with a time limit in mind, and amplifying the message by tagging individuals that could be expected to share the content.



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