January 15, 2022

Digital Marketing Education

Latest news and events

Brands reap rewards from TikTok user holiday guides


A 15-second test ad on Instagram Reels got 604,350 impressions, compared to 199,477 for the same video on TikTok, in a Creatopy trial targeting US residents between 25 and 44 years old. The experiment ran from mid-September to early October and also found that Reels led for reach, cost per thousand clicks and cost per click, with the same click-through rate on both platforms.

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