January 22, 2022

Digital Marketing Education

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Agency Habitat in Fort Worth, Texas Is Making Bold Moves

Agency Habitat, a content-focused, full-service advertising agency will celebrate the grand opening of its new home by inviting Dallas-Fort Worth’s creative community to explore the company’s headquarters at an open house next week. The event will feature complimentary food and drinks from Fort Brewery, as well as music by DJ Sober. DFW creators, professionals, the curious, and their friends and families are invited to see this new space in person, November 4th at 2733 Cullen St. in Fort Worth, Texas, at 6:00 p.m.

Formerly known as GCG Marketing, Agency Habitat rebranded, and retrofitted a warehouse into a state-of-the-art agency space including an on-site full-service audio/video production facility. The new building is west of downtown Fort Worth, just north of the city’s burgeoning Foundry District. The former industrial building has been reimagined as an airy, open-concept environment that eschews traditional offices and cubicles in favor of room to breathe, collaborate and create content without constraint.

Grab A Seat at the Agency’s Table

The agency drew inspiration for its facility from restaurants, bars, coffee shops, living rooms, and other gathering spaces, and partnered with Dallas-based multidisciplinary architecture and interior design firm Coeval Studios to bring its unique vision to life. With a stadium seating area, fully stocked bar, arcade loft, private booths for phone calls, soothing greenery, and a variety of lounge areas, Agency Habitat is designed to be a place where people want to be – where they can feel free to sit (or stand) where they want and work however they like. The furniture and décor were artfully chosen to facilitate photo and video shoots anywhere in the building, making every corner of Agency Habitat a stage for content creation.

“As the agency continued to move into new media and content creation, we knew we had outgrown our previous space,” said Executive Creative Director Lauren Coleman. “We needed an environment that could work for us. We built Agency Habitat to be our own content creation playground. Every wall, tile, common space, and even bathroom was designed to help us create content for our clients. With how fast social media moves, we needed a space that could help us move even quicker and smarter.”

Habitat culture photos – September 2020

It was important to President and CEO Neil Foster that the building be influenced by areas where people naturally gather. “I love to see everyone working together. Even I move around the agency daily in order to work with different departments and better integrate into the agency as a whole.”

The Mighty Production Arm

With the mission of creating content more quickly, efficiently, and comprehensively, Agency Habitat uses the facilities of Lowtown Studios, a fully equipped production studio with four sound stages – including a full test kitchen and the largest three-wall green screen in DFW – as well as a sound booth, editing suite, client lounge, and dressing room.

The partnership between Agency Habitat and Lowtown Studios gives the agency a pivotal advantage when it comes to creating content, allowing for the production of high-end photo and video productions and quick creation of social content for national clients such as 7-Eleven, Endo Aesthetics, and MOOYAH.

Lowtown Studios also operates as a stand-alone business independent of Agency Habitat, with capabilities ranging from studio and equipment rental to full-service production – as well as a sprinter van for on-location support.