January 17, 2022

Digital Marketing Education

Latest news and events

Boost revenue, customer experience via B2B partnerships


Business-to-business companies should start approaching the sales process as a way to enable buyers and provide a good customer experience, writes Uday Nayar of Merkle. This requires having digital avenues of engagement, adopting artificial intelligence and other technology, and adjusting marketing and sales operations to new buyer realities, Nayar writes.

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