January 19, 2022

Digital Marketing Education

Latest news and events

Johannes Leonardo says “Skip” with Kraft Mac & Cheese


R/GA is touting Roku’s demand-side platform, OneView, to marketers in a business-to-business campaign that focuses on stories about customers and aligns with the company’s consumer-facing “OK, Roku Does That” push. “A lot of B2B marketing is very rational, but we wanted to strike at the emotion,” says Roku’s Jordan Rost.

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