January 21, 2022

Digital Marketing Education

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Nike delays Travis Scott sneaker release after Astroworld

Nike Inc. said it would postpone the release of a sneaker collaboration with rapper Travis Scott’s Cactus Jack label after a crowd crush resulted in the deaths of 10 people at his concert earlier this month.

“Out of respect for everyone impacted by the tragic events at the Astroworld Festival, we are postponing the launch of the Air Max 1 x Cactus Jack,” Nike said in an email to users of its SNKRS app on Monday.

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