January 18, 2022

Digital Marketing Education

Latest news and events

Supply chain issues hit holiday influencer marketing

Supply chain issues are forcing brands to adjust influencer marketing strategies for the holiday season, either pulling back on spending due to product shortages or partnering with creators on less product-specific messaging. Still, influencers are in high demand, particularly TikTok creators, and Obviously CEO Mae Karwowski says marketers should expect rate increases of between 15% and 30%.