January 20, 2022

Digital Marketing Education

Latest news and events

DDB NY, Kroger unveil "Doubly Special Dinnerware"



DDB New York’s 30-second TV spot for Kroger introduces the brand’s “Doubly Special Dinnerware” as a voice-over says, “This holiday, make up for last year by celebrating two years of special moments, two years of conversation and secret family recipes — at the same time!” The dinnerware, designed by master ceramicist David Kim, features individual pieces joined together to become double-sized, and the push, with support from dentsu and 360i, features social content from influencers and Food Network stars.



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