January 19, 2022

Digital Marketing Education

Latest news and events

IAB report helps marketers avoid tech-driven biases


IAB’s AI Standards Working Group has issued a new report to help brands detect and avoid biases in campaigns and platforms brought about through artificial intelligence and machine learning systems. Developed with input from publishers, agencies and adtech representatives, the report is based on real situations, and offers best practices on four categories of implicit bias that should be monitored.

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