January 19, 2022

Digital Marketing Education

Latest news and events

Merkle B2B’s Sudeshna Sen on digital-first experiences


Michael McLaren, global CEO of Merkle B2B, examines how factors beyond the pandemic are driving the business-to-business growth in e-commerce, advising marketers to adopt the strategy to not only deliver the digital experiences demanded by customers but also to boost first-party data and engagement. McLaren also looks at the changing landscape of B2B events, predicting that smaller in-person events combined with the reach of virtual experiences will improve opportunities for marketers.

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