January 14, 2022

Digital Marketing Education

Latest news and events

Study: 53% of younger B2B buyers use mobile


Merkle B2B’s Sudeshna Sen explains how business-to-business marketers can use a first-party data strategy to adapt to buyers’ increasing preference for digital-first, self-serve experiences. Sen describes how to segment prospects as human beings, not just by business credentials, and how to create content experiences that can be self-directed.

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