January 23, 2022

Digital Marketing Education

Latest news and events

TikTok star launches celebrity meal for himself at Kum & Go with in-store display

And in a comment on Scheele’s video on TikTok, Kum & Go wrote, “We won’t tell if you don’t.”

As Scheele notes in a follow-up TikTok video (below), posted late Wednesday, his local Kum & Go has left the Kyle Scheele Meal display up. And Kum & Go corporate has taken to TikTok (also below) to pretend (or maybe not pretend?) to consider actually launching a Kyle Scheele Meal.

Meanwhile, the verified TikTok accounts of other brands have been commenting on Scheele’s video. Adobe wrote, “We rate this 11 pizza guitars out of 10, as our official review.” Uno wrote, “Just gonna leave this reverse card here if you need it…” 7-Eleven wrote, “Ohh so THAT’S how all the cardboard cutouts get in our stores.” And Adobe’s Photoshop TikTok account wrote, “Please leave this in our lobby so we can see how long it takes before our boss asks questions.”