January 18, 2022

Digital Marketing Education

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BBDO NY, Bacardi show a "Winter Summerland"



BBDO New York created Bacardi’s first holiday campaign in more than 10 years, “Winter Summerland,” which features three 15-second spots that show the drink taking Caribbean cheer to wintry scenes. The push, which is running across national TV, social media and streaming audio, includes a Times Square takeover and merchandise collaboration with Aviator Nation.



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