January 17, 2022

Digital Marketing Education

Latest news and events

Dentsu’s iProspect wins Kering global media

Dentsu International’s iProspect has won Gucci and YSL owner Kering’s global media account. The business moves from Publicis’ Zenith in a review handled by R3.

Kering, founded by the French Pinault family, also owns Balenciaga and numerous other high end brands. It spends around €500m on media. The win will be especially welcome for Dentsu International boss Wendy Clark as Dentsu (its agencies include Carat) has missed out in a number of big media reviews. Clark is currently trying to downsize DI into six main operating brands.

Kering says: it chose iProspect for its “data-driven strategic vision and capabilities, its drive for innovation and creativity, along with its constant agile mindset.” As you do.

iProspect global brand president Amanda Morrissey says: “Enhancing our strong partnership with Kering is an amazing win for iProspect, one which propels our existing relationship onto a global stage.

“As the end-to-end agency, with the full scope of brand and performance media, our passionate team looks forward to working with one of the most innovative, digital-first, and data-driven luxury brands in the world.”