Nike created a virtual Nikeland within Roblox, inspired by its Beaverton, Ore., headquarters, which includes buildings and playing fields and arenas where users can play mini-games such as dodgeball to unlock building material rewards and virtual products for avatars. The brand plans to take elements from actual sporting events into its virtual world, and an augmented reality Snapchat lens brings the Roblox experience to life at Nike’s House of Innovation in New York.
source
More Stories
Gap releases hoodie-inspired NFTs from Brandon Sines
Instacart offers prepared-food delivery from grocery stores
HBO, HBO Max lead SAG Award nominations