January 23, 2022

Digital Marketing Education

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Ryan Reynolds toasts “Red Notice” with Aviation Gin


Maximum Effort created a 60-second YouTube and Instagram spot for Aviation Gin, which is voiced by Ryan Reynolds and celebrates National Vodka Day by showing comedian Yakov Smirnoff admit that he’s “actually a gin man,” proving it by changing his name to Yakov Aviation American Gin. “America continues to amaze me: The only qualification you need to own a liquor brand is to be on TV,” Smirnoff says, while Reynolds says in the voice-over, “TV or movies, Yakov. TV or movies.”

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