Peri Shamsai, media and entertainment industry lead, NE at Accenture, details three strategies that advertisers can adopt to overcome today’s marketing challenges. The strategies — gleaned from Accenture, as well as IAB and its members — include reimagining trust between consumers and advertisers, retraining and giving new skills to ad sales teams, and using technologies like machine learning and artificial intelligence to add value to the ad sales process.
"); });}
source
More Stories
Cartier Tank Française: Guy Ritchie Interview (2023) (France)
Cartier and Publicis Luxe Pay Homage to the French New Wave with Rami Malek, Catherine Deneuve and Guy Ritchie Adland®
Publicis Groupe Benelux recruits Web 3.0 talent with giant red telephone in the Metaverse. Adland®