Energy BBDO’s moving spot for Extra Gum, “Max and Bill,” follows the friendship between a young boy and elderly man as they meet to play checkers in the park, showing how their bond evolves over time. The spot touts Extra Refreshers and “shows the power of a small, unexpected gesture and the impact that can have on someone, regardless of their age, race or gender,” says Energy BBDO’s Andres Ordonez.
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