Amazon Prime Video created a global campaign that includes a 30-second “Passion for Action” spot, which highlights its programming variety with a fast-paced look at “The Boys,” “The Tomorrow War,” “Without Remorse,” “Invincible” and an NFL game. The ad also spotlights Prime Video’s interactive capabilities — such as information overlay X-Ray — and introduces the brand’s first tagline, “See Where It Takes You.”
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