Amazon Prime Video created a global campaign that includes a 30-second “Passion for Action” spot, which highlights its programming variety with a fast-paced look at “The Boys,” “The Tomorrow War,” “Without Remorse,” “Invincible” and an NFL game. The ad also spotlights Prime Video’s interactive capabilities — such as information overlay X-Ray — and introduces the brand’s first tagline, “See Where It Takes You.”
source
Prime Video wants you to "See Where It Takes You"

More Stories
Eric Newnham back in driving seat at Talon as Barry Cupples departs
Amazon reviews giant $20.6bn media account
Is this the biggest rebrand in history? From today, FIFA is EA Sports FC