January 20, 2022

Digital Marketing Education

Latest news and events

Report: Starbucks tops QSR social ad spenders


The continued emphasis by advertisers for brand-safe social advertising has forced platforms like TikTok, Twitter and Facebook to develop new features and partner with third-party vendors that can vouch for their efforts. R/GA’s Ellie Bamford says her clients use tools from Integral Ad Science for TikTok campaigns and reports, “Videos are refreshed and analyzed by IAS multiple times a week, and we receive weekly campaign reporting with insights into ad placement.”

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