May 20, 2022

Digital Marketing Education

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4A's Chick Foxgrover: How agencies can maximize CX



Chick Foxgrover, executive vice president of creative technologies and innovation for the American Association of Advertising Agencies, writes about the importance of customer experience to drive brand growth and how agencies can take advantage of new technologies to measure success. Use capabilities “to surface insights and create deeper integrations of their ideas, campaigns and media strategies with the dynamic aspects of the client’s entire customer lifecycle,” Foxgrover writes.



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