Chick Foxgrover, executive vice president of creative technologies and innovation for the American Association of Advertising Agencies, writes about the importance of customer experience to drive brand growth and how agencies can take advantage of new technologies to measure success. Use capabilities “to surface insights and create deeper integrations of their ideas, campaigns and media strategies with the dynamic aspects of the client’s entire customer lifecycle,” Foxgrover writes.
source
4A's Chick Foxgrover: How agencies can maximize CX

More Stories
Gap releases hoodie-inspired NFTs from Brandon Sines
Instacart offers prepared-food delivery from grocery stores
HBO, HBO Max lead SAG Award nominations