Alto created a short film, “Caring Makes Magic: A Holiday Tale,” for Montefiore-Einstein that’s directed by Derek Cianfrance and tells the story of a girl taking her toy unicorn to be mended at a hospital and its subsequent magical transformation. The ad is set to the Velvet Underground’s “I’m Sticking With You,” and the campaign includes social and digital content, out-of-home creative in New York and two spreads in The New York Times.
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