Brands see bright future in emerging metaverse

Fable Studio CEO Edward Saatchi talks about the virtual future of social media, the metaverse, and the evolution of virtual beings from influencers to everyday characters. “There are about 86 million Gen Z people today, and I feel that in five years, most or all of them will have a virtual being as a close friend,” Saatchi says, adding, “A virtual being should be able to play with you in Roblox, in Fortnite, be on Instagram and TikTok, text with you and video chat and call and all the rest.”