May 20, 2022

Digital Marketing Education

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ICF Next, Miller High Life make gingerbread dive bars


Bacardi is running its second “Back to the Bar” campaign beginning Feb. 7, an initiative that urges employees to become “homegrown Instagram influencers” by sharing 5,000 unique posts from local bars. About 7,000 Bacardi staff across 130 cities globally will participate in the push by interacting with consumers in bars and mixing them drinks.

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