Louis Vuitton reveals a wonder-filled 2021 Holiday campaign in “Holiday House,” directed by Augustus Punch, creative directed by Roman Coppola, and starring French actress Stacy Martin. Set to the disco beat of Candi Staton’s “Young Hearts Run Free,” Martin is transported through jubilant scenes of end-of-year celebrations in this uplifting campaign.
From childhood games, to snowy ski slopes and convivial dancefloors, viewers are drawn into the warm embrace of the Holiday season. Families sit down to exchange gifts, while friends gather to toast the night’s festivities — a reminder of the spirit of the season of giving and togetherness. Amidst “Holiday House’s” enchanting scenes, Louis Vuitton’s savoir-faire and latest creations shine.
Co-produced by LaPac and The Directors Bureau, the film was sparked from the creative imaginings of Roman Coppola and Augustus Punch in collaboration with LaPac’s Sebastiaan Vermuel. Augustus Punch – Diesel Schwarze and Alexandra Hamilton Bolton – are known for imbuing filmed experiences with a thread of modern romanticism that’s energetically whimsical and playfully bold. “Holiday House,”is no exception – uniting their spirited visual storytelling with Coppola’s innovative creative sensibility for a brand that embodies the art of travel, unique design, and commitment to craftsmanship.
“When we joined The Directors Bureau, Roman asked us to envision our ideal campaign, and this collaboration for Louis Vuitton embodies everything we had dreamed,” explains Augustus Punch’s Alexandra Hamilton Bolton. “This was an incredible team, both on screen and behind the scenes, dedicated to creating a genuinely uplifting, cinematic project,” adds Augustus Punch’s Diesel Schwarze. “Tactile, highly designed details combine with beautiful performance to transport audiences.”
“We hope the viewer experiences the spirit in which it was made, which is coming together with friends and family, the delight of gifting, appreciating beautifully crafted designs, and that sense of magic that we all love about the holidays,” describes Roman Coppola.
Since 1854, Louis Vuitton has brought unique designs to the world, combining innovation with style, always aiming for the finest quality. Today, the Maison remains faithful to the spirit of its founder, Louis Vuitton, who invented a genuine “Art of Travel” through luggage, bags and accessories which were as creative as they were elegant and practical. Since then, audacity has shaped the story of Louis Vuitton. Faithful to its heritage, Louis Vuitton has opened its doors to architects, artists and designers across the years, all the while developing disciplines such as ready-to-wear, shoes, accessories, watches, jewellery and fragrance. For further information: www.louisvuitton.com
“Holiday House” Credits:
LVMH Sr. Vice President: Stefano Cantino
LVMH Head of Fashion & Styling: Alex Paul
LVMH Head of Art Buying & Production: Magena Chansarel
LVMH Art Buyer & Producer: Mathilde Brunet
Co-produced by La/Pac & The Directors Bureau
Creative Direction: Roman Coppola
Director: Augustus Punch
The Directors Bureau Executive Producers: Roman Coppola, Luke Ricci, Sloane Skala
The Directors Bureau Producer: Terri Shafirov
La/Pac Executive Producers: Jerome Denis and Anna Roudaut
La/Pac Creative Director: Sebastiaan Vermuel
La/Pac Producer: Éric Lipchitz
La/Pac Line Producer: Carla Georges
Actor: Stacy Martin
DP: Phillipe LeSourd
Production Designer: Renaud Deschamps
Stylist: Elodie David
Choreographer: Jenny Griffin
VFX: The Firm