May 20, 2022

Digital Marketing Education

Latest news and events

Meta executive David Marcus leaving Facebook parent company


David Marcus, one of the top executives at Meta Platforms Inc. and the co-creator of the yet-to-be-launched Diem digital currency, is leaving the company after seven years to pursue other projects. 

Marcus, who joined the Facebook parent company in 2014 from PayPal Holdings Inc., ran the Messenger service for years before moving over to form the company’s blockchain division in 2018. He spent the last few years building Novi, the company’s digital wallet that launched in October, and co-founded Diem, a digital currency formerly known as Libra that was intended as a way for people to send money cross-border.

Getting Diem off the ground has proven to be a struggle for Meta and Marcus. Since the project was unveiled in 2019—with great fanfare and dozens of partners—the currency’s debut has been delayed and its original ambitions have been scaled back. Diem faced pushback from lawmakers and regulators when it was announced, and while Meta is still a partner on the effort, Diem is now run independently.

Marcus’s departure adds more uncertainty to Meta’s digital payment push, but the longtime entrepreneur and angel investor says he has an itch to create something outside the company. 

“While there’s still so much to do right on the heels of hitting an important milestone with Novi launching — and I remain as passionate as ever about the need for change in our payments and financial systems—my entrepreneurial DNA has been nudging me for too many mornings in a row to continue ignoring it,” according to a blog post he plans to publish Tuesday. 

Register for Ad Age Next: CMO at AdAge.com/NextCMO.

Subscribe to Ad Age now for award-winning news and insight.



source