January 21, 2022

Digital Marketing Education

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TBWA/Media Arts Lab, Apple work on “Saving Simon”


TBWAMedia Arts Lab’s latest installment for Apple’s “Shot on iPhone” push features out-of-home and digital photos captured on iPhone of 16 musicians and bands performing on stage, including Florence + the Machine, Lizzo, FKA Twigs, Travis Scott and Leon Bridges. The campaign also includes three short concert documentaries showcasing Kamasi Washington, Florence + the Machine and FKA Twigs that are running across IGTV, YouTube and Apple Music.

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