Why some brands are going dark on social

Jim Habig, Pinterest’s global head of business marketing, discusses the platform’s unique selling proposition as personal media instead of traditional social media platform, its vision to make every product on the platform shoppable, how it acts as a crystal ball for consumer behaviors and other topics. Habig suggests brands focus on courting consumers throughout the entire buying cycle, using insights to anticipate needs and inform campaigns and “generate content according to the seasonal searches.”