May 22, 2022

Digital Marketing Education

Latest news and events

4 storytelling lessons from Twitter microfiction

Retailers are increasingly taping the growth of connected TV consumption to build market share, drive conversations, launch on-the-fly promotions and employ nonskippable ads to boost engagement, writes Tremor Video’s Stephanie Scheper. To maximize efforts, Scheper suggests creating calls to action based on viewers’ location, using data, employing an omnichannel approach, and testing QR codes and sequential storytelling.

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