May 19, 2022

Digital Marketing Education

Latest news and events

Creative B2B Lion added to Cannes 2022 awards

The Cannes Lions International Festival of Creativity announced that its 2022 event will include a Creative B2B Lion for the first time to recognize “game-changing creativity and effectiveness in work for products and services that are purchased by professionals on behalf of businesses.” Cannes Lions Chairman Philip Thomas commented, “Having seen a rise in b-to-b work winning across the Lions, and with many in the industry believing that a specialist Lion in this area will raise the creative bar and elevate the discipline, we think that now is b-to-b’s moment to have its own spotlight on the global creative stage.”