Neon Butterfly's founder talks Disney and diversity

Abby Allen, founder and chief creative officer of Neon Butterfly, talks about the agency’s “Reimagine Tomorrow” campaign for Disney, which shows the brand taking an honest look at what it got wrong in the past about diversity and inclusion. “Accurate representation matters. I say accurate because it’s not about just having more different kinds of people on screen. It’s about showing the breadth of their humanity,” Allen says.



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