May 16, 2022

Digital Marketing Education

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The Distillery Project, Meijer create “Someday”


The Distillery Project’s Christmas spot for Meijer shows a family decorating their home for the holidays as the oldest daughter sits moodily on a sofa and says, “They might as well just cancel Christmas. They’ve canceled everything else.” Ultimately, spirits are slightly lifted as she and her little sister tentatively start singing lines from “Santa Claus Is Coming to Town,” and The Distillery Project’s John Condon explains, “We wanted to be honest about what we’re all going through, and how hard it often seems.”

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