TikTok propels Gen Z women's startups

Many women in their teens and 20s have used TikTok videos to kick off their businesses, generating success stories such as Carmen Kossakowski’s first-year sales of $35,000 for more than 4,000 global orders of her jewelry. Last year, TikTok’s 1 billion users made it the most downloaded app in the world, and it’s preparing options to improve e-commerce and advertising.



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