January 20, 2022

Digital Marketing Education

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Opinion: How to prepare for Web 3.0



MediaLink CEO Michael Kassan predicts the rapidly evolving nature of the internet spurred by new platforms, blockchain, the metaverse and other inventions will drive a “tectonic shift” during the next five years. Kassan suggests marketers start devising a plan for Web 3.0 by setting up a new talent structure to capitalize on the metaverse, developing augmented and virtual reality and related best practices, and collaborating on standard privacy practices to avoid past mistakes.



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