August 13, 2022

Digital Marketing Education

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Opinion: Inclusive language can put customers at ease


Microsoft Advertising’s head of multicultural and inclusive marketing, MJ DePalma, offers tips to improve inclusive advertising, which is tied to brand trust, loyalty and perceptions. Pointers include ensuring diversity of age, ethnicity, gender, language and ability; performing audits for diversity and accessibility; focusing on authenticity in image choices; and avoiding stereotypes and bias.

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