Spotify created a global “Only You” campaign, with media handled by UM Worldwide, which uses data-driven creative to showcase the unique and quirky listening habits of its 356 million users. The push features videos showing the habits of fans of Harry Styles, Lil Nas X and SZA, and is running across TV, out of home, social and digital.
"); });}
source
More Stories
Gap releases hoodie-inspired NFTs from Brandon Sines
Instacart offers prepared-food delivery from grocery stores
HBO, HBO Max lead SAG Award nominations