May 20, 2022

Digital Marketing Education

Latest news and events

VCCP’s controversial TfL road safety ad pinpoints an important issue


Transport for London has pulled this road safety ad from VCCP after, yes, a Twitter “storm,” resulting in 70-odd complaints so far. From cycling supporters mainly it seems, who object to be being seen as (unintended) menaces on the road, on a par with cars.

Sure, as radio host Jeremy Vine has pointed out, cycles are hardly the danger to life that unfeasibly large cars are. We live in a 20mph zone where the average car speed is at least 40, because dear old Haringey council won’t instal cameras.

But cyclists do sometimes seem disposed to see themselves as a species with special rights (saving the planet and all that) despite often ignoring traffic lights and the like – and pedestrians. Electric scooters have made it worse.

VCCP’s plea for a little more understanding and tolerance is surely on the mark.





source