The year is not yet concluded, but I have concluded that the following articles on Adpulp.com are my favorites of 2021 (so far).
A Book for ‘Ad People’ with Brains
The Machines Have Moved In. The Machines Have No Feelings.
Ad Legends Who Shaped the Modern Craft of Advertising
Introduction to Marketing Effectiveness (A Primer)
How To Stop Boring People and Make Your Presentations Sing
Ad Chatter, the Podcast from the Makers of Adpulp.com
How To Get Clients To Respect and Adopt ‘Creative Solutions’
It’s Time for New Routes Up the Agency New Business Mountain
Respect The People Who Make the Ads That Make Clients Rich
Curtail The Tall Tales, Or Get The Hell Out of the Booth
For me to like an article and recommend it, as I am doing here, the piece needs to contain more than news. For readers of Adpulp.com, the value is often in the news. Hence, our binary “Advertising News and Know-How” approach to the editorial product.
The following articles on Adpulp.com continue to be popular well after their initial publication date:
Billie Eilish and Adobe Do the Celebrity Endorsement Dance
Bud Light Seltzer Packs Flavor Explosions in Tye-Dye Cans
“Joie de Hooha” Is Utterly Natural and Totally Achievable
Errol Morris Documents Chipotle’s Freshness, For Real
Rosser Reeves, Ad Legend
Raymond Rubicam, Ad Legend
David Ogilvy, Ad Legend
Helen Lansdowne Resor, Ad Legend
There Was A Dream And One Day I Could See It
How To Get Rich While Working In Advertising
Carhartt Wants America’s Workers To Be “Fit For The Next Frontier”
It’s gratifying to have any readers at all, and particularly pleasing to see four articles from the Ad Legends series appear in the popular articles list.