January 18, 2022

Digital Marketing Education

Latest news and events

How B2B marketers can meet today's buyer demands

The pandemic has spurred a permanent shift in business-to-business marketing toward digital experiences, writes ClickDimensions CEO Mike Dickerson, who explains what marketers need to know about today’s B2B buyer. “B2B buyers are bringing their private digital consumption standards with them to the buying process,” Dickerson writes, adding, “A brand’s online chat, product review sites and social media channels need to be buttoned up, branded consistently and ready to provide on-demand support with immediate responses.”