August 13, 2022

Digital Marketing Education

Latest news and events

Marketing trends for December 3, 2021

Number of the week

3%: Decline in average spend, to $301.27, from last year for the five-day shopping weekend beginning on Thanksgiving and running through Cyber Monday, according to the National Retail Federation. In recent years, Black Friday has lost relevance as consumers begin to shop earlier than ever, this year in particular due to supply chain challenges.

Quote of the week

“​​It’s more about the celebration than answering a problem–it’s more about meeting the needs.”—Tracee Ellis Ross, actress and entrepreneur, on founding beauty brand Pattern for those with naturally textured hair, speaking at the  Ad Age Next: CMO conference this week. She added, “There’s no problem–it’s just that we need the support.”

On the move

Serta Simmons Bedding promoted Jen Daly to chief marketing officer—she had been CMO of Tuft & Needle, the direct-to-consumer mattress brand in the Serta portfolio. Daly’s rise comes as Chief Commercial Officer Melanie Huet expands her responsibilities to include both d-to-c and commercial brandl initiatives.

Sensical, a streaming service aimed at kids, hired Sharon Kroll Cohen to lead marketing. She was previously executive VP for Nickelodeon Experiences.

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