August 13, 2022

Digital Marketing Education

Latest news and events

Saatchi & Saatchi unveils “Bookstore” for Toyota


Toyota Motor North America has launched a multichannel push, “It’s Unbelievable,” which stars Olympian snowboarder Chloe Kim and challenges consumers to experience new surroundings and different weather conditions in the 2020 Prius. The campaign, from Saatchi & Saatchi, Intertwined, Conill Advertising and Zenith, features a digital partnership with AccuWeather and The Weather Channel that includes nine unique 6- and 15-second ads served to consumers based on their location and weather conditions.

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