January 23, 2022

Digital Marketing Education

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Video: From evolution to revolution: How music is driving the next generation of creative content

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Content is undoubtedly king, but when it comes to the relationship between fans and artists/creators, no medium arguably elicits as deep and personal a connection as music. And no other company boasts a connected, culturally curious audience of music lovers totaling more than 249 million monthly unique visitors than WMX—with premium video and digital content that scales.

Erin Moran, global chief revenue officer of content and media at WMX, joins John Dioso, editor of Ad Age Studio 30, to discuss what’s next for Warner Music’s culture-forward music-focused media business—including how artists can extend their brands and connect with fans, while bringing advertisers meaningful opportunities to resonate with the most sought-after consumers.

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