August 11, 2022

Digital Marketing Education

Latest news and events

B-Reel, Afterpay take Furby to TikTok


Retailers are using digital out of home promotions to entice reluctant in-store shoppers and deliver exciting experiences, such as an Afterpay augmented reality scavenger hunt Westfield created in conjunction with the Holiday Market at Los Angeles’ Century City. “After a customer completes a phase of the scavenger hunt, they receive a discount code for one of the participating retailers, ultimately driving traffic to their in-center locations,” said Afterpay’s David Di Bene.

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