January 30, 2023

Digital Marketing Education

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Opinion: How is AI changing in mobile apps

Artificial intelligence will continue to be integrated into mobile apps, and the latest bout of AI efforts incorporate emotional intelligence and are being called “Ethical AI,” which some consider controversial. Trying to determine what consumers want and need from their first-party data “can be a touchy situation” when also dealing with privacy-compliant issues, Wayne Friedman writes.


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