Zenith predicts $177B spending on 2022 social media ads

Artificial intelligence, social media integration and other tools are helping customer data platforms and customer relationship management software provide unified experiences from companies such as Panera. “At the end of the day, the more power your models have at predicting the right experience for each customer, you can create more value in a particular way–for instance, help prevent the churning of that customer–by optimizing messaging by time of day, day of week and the channels you choose,” says Transformation Ventures CEO Jason Heller.