January 18, 2022

Digital Marketing Education

Latest news and events

Instagram again offering live shopping event

Businesses whose chatbot efforts have fallen short of desired goals can rebound by using up-to-date machine-learning technologies, automating when it makes sense and by ensuring efforts enhance the customer experience, suggests Zowie CEO Maja Schaefer. It’s important to balance automation with a human touch, Schaefer writes, because “just one poor support experience is enough to drive 50 percent of customers to a competitor.”

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