At present, Rethink staffers are still mostly working from home but the agency has taken client meetings in the New York office and anticipates more in-person working next year. “With New York we’ll be ready in the new year to be there physically,” said Goodman.
Rethink was founded in Vancouver in 1999 and already has offices in Toronto, Vancouver, and Montreal. The agency is built around a partnership model that includes 21 partners and a share structure designed to ensure that it will remain independent and never sell.
On the decision to join the Dawn Marketing collective, whose other members include Pereira O’Dell, Barkley, RedBox, Co: Collective, the Bleacher Report and CrossMedia, Goodman added: “We’re excited to arrive with some friends in this country. It’s a really fresh collection of marketing services businesses that are complementary.”
Dawn founder Bob Kantor added, in a statement: “Rethink is one of the most talented and creatively celebrated agencies in the world. We are proud to support their continued global expansion.”