February 8, 2023

Digital Marketing Education

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Maximum Effort ads go ’80s retro during ABC’s “Live”

Maximum Effort’s 60-second spot for Hugh Jackman’s Laughing Man Coffee shows the actor waking up, throwing his alarm clock across the room, shouting at children outside and being mean to his dog, while Ryan Reynolds says in a voice-over, “This is Hugh Jackman, noted humanitarian, goodwill ambassador, eternal optimist and founder of Laughing Man Coffee.” Jackman’s grumpiness ends with his first cup of coffee, which restores him to “the Hugh Jackman we know and love,” Reynolds says.

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