Report: Consumers want greener advertising

Dentsu and Microsoft Advertising found that 77% of global consumers surveyed want to engage only with brands practicing green and sustainable advertising within five years and 59% intend to force brands to change lackluster sustainability practices through boycotts. Meanwhile, 84% of the 24,000 survey respondents have difficulty determining which brands are green and 30% are willing to spend more on greener products and services to spur change.



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