January 14, 2022

Digital Marketing Education

Latest news and events

Coke makes TikTok debut with #ShareTheMagic dance

Coca-Cola made its debut on TikTok with the creation of an official account and a #ShareTheMagic dance challenge set to Khalid’s “Open” and choreographed by Jalaiah Harmon. TikTok users can incorporate special branded effects via a #SharetheMagic lens to their videos, and Harmon and the brand will choose their favorites to be featured in a compilation video on the brand’s page.